Sun Chemical to Showcase Packaging Solutions at Pack Expo 2015

During Pack Expo 2015, Sun Chemical will show its range of packaging solutions can take brand owners from concept to consumer, including specialty coatings which enhance shelf impact, a laser marking solution that improve productivity and brand protection offerings which increase package security.
 
“Brand owners want solutions that make packaging pop on the shelf and they are looking for ways to improve productivity and package security,” said Penny Holland, VP of marketing, North American Inks, Sun Chemical. “At Sun Chemical, our R&D focus concentrates on products and services designed to achieve all these goals and more. During Pack Expo, Sun Chemical will show how we can be a partner that can ensure brand owners and their converting partners meet a broad range of packaging needs that provide real value, from inks, coatings, brand protection and HD plates to glass decorating and plastic card offerings.”
 
For example, SunInspire specialty inks and coatings can add visual effects, from metallic inks to fluorescents and phosphorescents, glitter effects, pearlescents, and frosted effects. SunInspire tactile coatings, ranging from coarse and gritty to soft and smooth, appeal to the sense of touch. Other coatings in the line can create an interactive experience with color shifting, reticulating, and other aromatic coatings.
 
Coatings can give packaging a matte or gloss appearance, while special varnishes can be used to create a relief effect to produce a snakeskin feel, for example. Iridescent coatings can produce the effect of the pack color changing depending on the viewing angle.
 
During the show, Bob O’Boyle, product manager of coatings at Sun Chemical, will talk about how packaging has transformed to the point where it drives sales, communication, advertising, branding and product security during “Transforming Packaging with Specialty Coatings,” Sept. 29 from 11:00-11:30 a.m. at the Innovation Stage.
 
Sun Chemical’s SunLase laser marking solutions is a coating that enables brand owners to add content to both secondary and primary packaging.
 
The SunLase solution prints a transparent or tinted coating onto a packaging substrate during the printing process. After the packaging has been sealed, variable coding graphic information, such as barcodes, QR codes, and “Use By” dates or branding, can be created using a low power CO2 or fiber laser to change the color of the patch to black where marked, with no risks to the packaged product.
 
Sun Chemical offers a variety of security ink solutions including an infrared coding solution called Verigard, a security system that adds a small quantity of taggants, or chemical markers, to inks, varnishes or coatings for use in any print process on any substrate.
  
Additionally, Jim Reiman, director of sales for security at Sun Chemical, will give a talk on “Anti-Counterfeiting Technologies for Packaging,” Sept. 28 from 2:00-2:30 p.m. at the Innovation Stage.